Coming Soon To Speck Boutique... Who Am I?

1) I was started by a French tennis player.


2) I was the first piece of sport performance clothing.


3) I am widely recognized because of my logo.


4) I have gone from sportswear, to resort wear, to "emo" wear.


5) People wearing me might be named "Muffy" "Skippy" and "Biff". Or not!


6) I am now, and have always been, a family business.


7) There are many knock-off versions of me, but the proof of originality is in the details. From the buttons to the hem.


8) I was the first line to put any brand name or icon on the outside of an article.


9) I started the woven jersey pique fabric - a breathable, flexible, light material.


10) I am now more than a brand, I am a lifestyle.



Who Am I?